Own the festival

August, 2016

When Virgin Mobile decided to be part of Osheaga 2016, they lived by the adage of go big or go home. Front and centre in their brand activation arsenal: Loki BB40 and BB10 units. The larger unit featured a rooftop terrace facing the main stage, a first floor Style terrace and Mega Lounge including bar and a VIP Zone for Virgin members. The smaller unit in a quieter corner acted as a device charging centre. Occupying prime festival real estate, Virgin enjoyed high impact visibility from virtually everywhere on the festival grounds.