Quebec Milk Producers’ Mobile Marketing Pop-up!

Sampling at events is easy with the LB8 mobile display

Quebec’s milk marketing collective, Les Producteurs de Lait du Québec, brings together 5500 dairy farmers who market almost 3 billion liters of milk per year! The milk producers partnered with Loki Box Design to find a mobile solution for their outreach program that would let them take their sampling program on the road, educate consumers at sporting events about milk’s high calcium and protein content, and carry out fun filled direct marketing activities to generate some buzz.

Our solution? A pop-up LB8 unit with real visual pop! The unit with its novel milk carton design tows easily behind a pick-up truck, sets up in minutes by one person and neatly contains all the marketing amenities and materials including samples the organization brings on its extensive tours of Quebec.