Loki Box Design Creates a Fresh, Open-Air Experience for Sea-Doo at the Miami Open 2025

For our latest activation, we teamed up with Sea-Doo to bring an innovative and inviting experience to the Miami Open 2025. With the scorching Miami heat in mind, our client wanted an open air setup that would let the ocean breeze flow through while drawing in visitors to explore their latest Rec Lite personal watercraft The Spark Trixx 2025.

To achieve this, we designed a custom built canopy, proving once again that our expertise goes beyond shipping containers. This sleek 8' deep by 16' wide structure, featuring a clear tinted roof, blended seamlessly with the vibrant atmosphere of the tournament while offering shade and an airy feel.

We took the experience to the next level by integrating the booth into a wooden deck, recreating the look and feel of a dock. Beneath the watercraft, a water-printed vinyl added an extra layer of immersion, making it feel as though the Spark Trixx was floating right there on the water.

To enhance the visual impact, we also created a stunning 3D backlit Sea-Doo logo, making the brand presence even more eye-catching. Additionally, we incorporated a sleek aluminum welcome desk featuring a CNC die-cut logo, adding a premium touch to the overall setup.

Beyond showcasing the product, the activation focused on engaging with visitors. Through AI-powered technology, attendees could snap a unique souvenir photo that made it appear as if they were riding the waves adding an interactive and shareable element to the experience.

This activation was a complete success from start to finish, delivering a dynamic and engaging brand presence for Sea-Doo. It was another great example of how Loki Box Design can adapt and create solutions for any environment, making every activation unique and impactful.