Loki Box Design Shines at Taylor Swift’s Toronto Tour Stop with L’Oréal

Loki Box Design continues to redefine experiential activations with our latest installation at one of the most anticipated events of the year, the worldwide Taylor Swift tour. For this high energy stop in Toronto, we deployed two of our ultra-versatile Loki Cube units, creatively connected to form a 16' wide by 8' deep footprint. This strategic design allowed for maximum impact while fitting into a challenging, high-traffic location the Rod Robbie Bridge on the entrance path of the Rogers Centre.

L’Oréal saw the opportunity to engage with the thousands of Swifties flocking to the venue and partnered with us to create an unforgettable brand experience. The activation featured an illuminated 360-degree billboard atop the unit, which provided eye-catching branding during the day and a glowing presence at night. Inside, fans were treated to a beauty centric space filled with pink decor, makeup stations, friendship bracelet crafting, and temporary tattoo applications, all designed to immerse attendees in L’Oréal’s latest product line while embracing the spirit of the event.

This project was a collaborative success, made possible with the expertise of The Event Agency and Custom Engineered Arts, who helped bring the vision to life. Once again, Loki Box Design proved that our modular units can adapt to any environment, even in the tightest urban spaces, delivering impactful and seamless brand activations.

Stay tuned for more innovative deployments as we continue pushing the boundaries of mobile experiences.