Montreal YUL airport exhibit booth captures the airport experience

April, 2019

HIGHLIGHTS

- Well-presented airport experience-in-a-booth
- Impactful display stole the show
- High visitor traffic and great interaction

Everything the airport has to offer in a single Split 20 unit

An international airport like Montreal’s Pierre Elliott Trudeau, call letters YUL, has a whole host of available services, restaurants and amenities on offer. The problem is so many travelers rush through the airport they never get a chance to experience them or even become aware of them.

The marketing strategy: bring the full airport experience to the tourism show. Aéroports de Montréal, the airport managing company, has an annual presence at the International Tourism Travel exhibition held each year. For the last edition, YUL commissioned a customized Split 20 display kiosk by Loki Box Design.

A mid-sized unit in its mobile configuration, when fully open this display booth soars to its full 16-foot display height. The airport uses this feature to its advantage, hanging signage high so it can be seen at a distance, and giving the 3 big screen TVs positions of prominence to show the airport’s promotional videos. 

As far as the airport experience was concerned, it would not be complete without some duty-free shopping.  So the marketers opened a duty-free shop on the premises selling the usual souvenirs and  tourist bric a brac. A food counter with finger food and nearby cocktail seating helped increase visitor dwell times giving airport staff more opportunity to engage them.  

The mobile architecture unit, built form a single shipping container, has an 8 X 20 footprint open or closed, making it ideal for tighter tradeshow spaces, but grows to 24 X 24 with the addition of floor space for lounging and greeting visitors. The Split 20 can also be ordered equipped with an optional glass enclosure adding extra controlled space and giving it an even more modern look. 

DEPLOYED BOX(ES) FOR THIS PROJECT