Marketing activation showcases Can-Am products

Oct, 2018


- Huge show impact with 3 Loki structure array (2 LB8 + Split40)
- Products were stars of the show
- Giant 3D metal signage stands out from crowd

Creating a superbly branded pop-up environment

September 14-16, 2018, BRP brought its Can-Am Maverick line-up to North America’s most important show in the category, the Sand Sports Super Show held at the Orange County Fairgrounds in Costa Mesa CA. With a history of having a stand-out presence at sand sports mega events, BRP took their marketing activation to the next level for 2018, successfully competing with over 300 exhibitors at this key industry event. Every year the show’s stature increases as evidenced by the quality of products unveiled, the popular vendors who attend, the large crowds and the sheer number of industry professionals in attendance. BRP has every reason to bring its A-game to this event.

The Can-Am installation was built around an imposing Split40 Unit with its distinctive diagonal hinge and full 16-foot opened height. The signage space is huge, but this year BRP took it a step further: the Can-Am logo in brilliant yellow 3D letters was added to the roof, improving long-distance visibility and guaranteeing a powerful presence at the show. When the Split40 initially deploys, raising the imposing logo into the sky with its built-in hydraulics becomes a real showstopper. For a signage tie-in, the featured Maverick models on display on the pad also had their model designations (Xrs, Xds, Xrc) fabricated in 3D in gleaming metal, which added presence and character to the vehicles. The innovative idea helped pull visitors in for a closer look while helping them distinguish between models at a glance. Rounding out the marketing activation site were 2 LB8 units where folks could enter a contest draw for a new Can-Am vehicle and a trip to Brazil to try it out.

As always there was plenty of Can-Am Maverick merch on hand including freshly silk screened Costa Mesa commemorative t-shirts, a welcome item for the throngs of visitors that came to explore the Can-Am vehicles.