Interactive Pop-up Photo Booth for Pepsi

The Loki Cube brings hockey fans’ images from the arena lobby directly to the jumbo screen

With a branded pop-up photo booth entirely made by Loki Box Design and an experiential marketing concept courtesy of Cinco, fans could give their best Oilers cheer and, for the lucky ones, have their image on giant screens over the ice at Rodgers Place in Edmonton after goals or during breaks between periods. All fans got to take away printed photos of themselves supporting their team. The concept brought the powerful emotions of fan loyalty to the Pepsi brand in this state-of-the-art marketing activation.

Loki Box Design fabricated the pop-up booth starting with a Loki Cube as a base. The 8’ x 8’ x 8’ unit proved to be the perfect enclosed cocoon where fans could really let loose. Besides integrating the Pepsi branding and the smart display technology, Loki Box Design also handled transportation and on-site set-up including resolving a number of challenges accessing the technical areas via the freight elevator.