Main marketing activation for a sports event in Houston Concacaf Women’s Olympic Qualifying

Feb, 2020


- International sports event support
- Players’ dressing room replica
- Outside activation before gaming


Loki and Concacaf, the Confederation of North, Central America and Caribbean Association Football, teamed up for a major announcement in Houston, Texas, deploying a fully branded Loki BNC 220 unit.

The event was held prior to the first game of the Women’s Olympic Qualifying tournament, with the initial group stage held between January 28 and February 4, 2020, and was designed to raise awareness and excitement levels for the tournament.

The event was an opportunity to interact with the most important people of all, the fans that go out to see the games, and had the feel of a celebration in itself. Some of the event’s star players were on hand for a meet and greet under the structure’s protective roof, there was a rooftop DJ setting the mood, and face painting and a photo booth gave the activation that fun feel. The interior of the structure was made up like a players’ dressing room. The rooftop deck was protected from the elements by the BNC 220’s signature canopy.

High impact artwork celebrating women’s football served as the photobooth backdrop and decorated the unit on a unique multi-fold panel at the rear of the display.