Can-Am cranks up
its activation power

The world leader in side-by-side off-road vehicles, Can-Am has a full slate of off-road races and events to take part in. The most exciting brand in the dirt chooses Loki’s experiential marketing design to help make the kind of fan connections that drive its business model. Can-Am’s vehicle of choice: twin Loki Split-20s, also in side-by-side configuration with integrated roof bridging the two mobile shipping containers. The activation space nestled between the mobile structures is perfect for bringing in fans with special offers, for example, the chance to take a tour on an X3 model in an off-road simulator. With T-shirt printing right in the display unit, customization of branded T-shirts is done free on the premises, another big draw. Can-Am deploys its mobile shipping container booth at all the year’s major off-road events, from King of the Hammers in February to the Mud Nationals to the Sand Sport Super Show in the fall.