Sony deploys
mobile structures to F1

Race fans were the targets as Sony promoted its latest PS4 console at the Formula 1 Canadian Grand Prix in Montreal. The Loki BNC 220 was there to do what it does best, command attention and generate traffic, of which there was plenty at the crowded F1 course. The rooftop VIP deck offered superb views of the plaza and the race course. The unit’s modular design delivered the flexibility Sony needed to adapt to a specific situation while keeping setup and teardown fast and efficient. The mobile and modular structure let the brand greet customers and prospects within the shipping container or on the open and welcoming meet-and-greet deck out front.