AOL Access Activation

Aug, 2016


- Quick turnaround in the heart of NYC’s South Street Seaport
- BB40, BB20 and BLACK SPLIT 20 units with unique architecture
- 1 day, 13 brands, 3000+ engaged B2B targets requiring flawless deployment of branded mobile architecture

Loki Box versatility powers AOL Access activation

Practically commandeering New York City’s South Street Seaport, AOL’s activation leveraged an entirely new approach in which B2B targets enjoyed curated experiences and a deeper kind of engagement with the individual brands that interested them most. Billed as NewFront Access and conceived and produced by international event marketers FIRSTAGENCY, AOL’s open-platform model gave 3,000+ influential bloggers, celebrities and agencies access to their brands in a way they’ve never experienced before.

We need to evolve the way we communicate with each other from a business-to-business standpoint the way consumers have evolved the way they communicate.
−Allie Kline, Chief Marketing Officer, AOL

Loki provided a BB40 unit fully converted to a TV studio for interviews. A BB20 unit was repurposed as a video presentation platform with rooftop VIP section. Finally, a BLACK SPLIT 20 became home to an video game experience developed for the July 1 launch of AOL’s interactive live-action show “THE RUNNER”.

Video «AOL Access NewFront» from FIRST Global Events Agency.