Bell VIP terrace overlooks TIFF

September, 2019


- Unique pop-up terrace
- Imaginative cinema-themed photo booths
- Exclusive red carpet views from unit roof

The perfect festival vantage point to take in all the red carpet action plus a photo booth that shows movies!

Every September the Toronto International Film Festival comes to town with all the glitz and the glamour and major sponsor Bell is always right in the thick of it with a bit of immersive festival marketing. For 2019, the spacious Bell Terrace, a full 60 X 100 feet of prime festival real estate was fully branded and located directly alongside the red carpet, the place to be when the stars came out.

Amidst the huge festival crowds in the street, 3 Loki Cubes were made up with recreations of movie scenes presented at the Festival along with custom-branded furniture where the star struck could relax. The Cube event installations doubled as photo booths for movie lovers keen on taking home a souvenir of their visit from one of the world’s biggest film events. Also showcased was the Crave TV line-up as part of a special festival partnership.

TIFF is a not-for-profit cultural organization whose mission is to transform the way people see the world through film. The TIFF Bell Lightbox, another longstanding TIFF fixture, features five cinemas, major exhibitions as well as learning and entertainment facilities. Loki Box Design has been a trusted Bell supplier of state-of-the-art mobile architecture and pop-up kiosks for several years at TIFF as well as countless other events.