NHL19 e-tournament sponsored by Bell

June, 2019


- Bell branded environment
- Customized furniture
- Play action on big screens
- Live hockey play by play

Bell teams up with Les Canadiens and Loki Box Design to create an immersive brand experience

When the Habs decided to put on their first official e-sports tournament ever at the Bell Centre, they called on Loki Box Design to make the gaming environment a Bell branded experience, reflecting the support of the event’s major sponsor. PlayStation and Montreal Esports were also at the event, where the very best NHL 19 players vied for $10,000 in prizes.

Loki Box Design drew on its experience with other premier e-sports events sponsored by Bell, providing custom furniture, complete signage and other on-site amenities. Big screens carried the tournament play action live for the crowds accompanied by genuine professional play-by-play commentary for a really cool touch. Loki Box Design also supplied Emperor’s chairs, charging stations and more.