Sephora named Retail Innovator of the Year

Wow! Kudos to Sephora for winning Retail Innovator of the Year at the Shopper Innovation Awards! 

As part of Sephora’s “Toronto Takeover” market intensification campaign, Loki’s unique mobile architecture helped spread the brand’s message throughout the city via a series of out-of-home takeovers and spontaneous activations in key locations in downtown Toronto and pop-ups at various festivals in and around the city. Get the full story on the Loki unit, a collaboration with Toronto brand activation specialists Cinco Labs, here. A big thank you to Cinco for trusting us!