Beauty With Real Street Cred

June to Oct, 2016


- Custom order LB16 unit with full Sephora branding
- Unique modular concept with quick-connect assembly
- 32’ X 16’ rectangular footprint when fully extended
- Field activations in key locations throughout the downtown Toronto core
- Twin unit reorder for 2017

The “Sephora Loves Toronto” project was launched in 2016, in collaboration with Toronto firm CINCO. The tour was a big hit, making ten stops in various festivals around the city, in addition to setting up in popular Yonge-Dundas Square and in the historic Distillery District.

Sephora opted for a fully customized Loki Box LB16 unit with flooring extension and awning coverage delivering an impressive 512 sq. ft. of seamless, elegant space. The configuration can accommodate up to 12 sampling/make-up stations around a central meet & greet area, much-needed demo space given the brand's extensive product inventory. The modular concept could also be scaled down to a smaller version for use in malls, etc., and the tour made another dozen stops at these kinds of locations in the fall. A quick-connect system lets the client transition effortlessly between a number of possible unit configurations to meet specific site needs. The tour was a resounding success, so much so that Sephora has commissioned a twin unit for use in the Montreal market and in the rest of Canada.

Keep an eye out for a Loki-designed Sephora booth near you!