Redefining Brand Presence at Formula 1 2026

Loki Box Design proudly delivered one of the largest and most impactful brand activations at Formula 1 2026 for Bell. Stretching over 150 feet, the installation showcased our ability to combine custom fabrication, architectural design, and experiential marketing into a single, cohesive destination. The activation introduced a new Unibeem concept, creating a bold visual statement that stood out across the Formula 1 site.

The project featured a custom-built LED structure developed specifically for Bell, integrated with a premium large-format LED screen supplied by Solotech. Every element was carefully designed to maximize visibility, elevate the guest experience, and create a dynamic environment that reflected the scale and energy of the event. The result was a highly technical and visually striking activation that seamlessly blended innovation, branding, and functionality.

From the initial concept to the final installation, this project highlighted Loki Box Design’s expertise in delivering large-scale experiential environments. With its impressive footprint, custom structures, and flawless execution, the Bell Formula 1 activation demonstrated what is possible when creative vision meets technical excellence.