Loki Box Design
Brings the Jack Daniel’s
Experience to Roots Picnic Festival

Loki Box Design Brings the Jack Daniel’s Experience to Roots Picnic Festival

Loki Box Design was proud to partner with Jack Daniel’s at this year’s Roots Picnic Festival in Philadelphia, delivering a custom-built activation designed to stand out in one of the festival’s most vibrant environments. The project combined premium branding, architectural elements, and functional gathering spaces to create an immersive experience that reflected the iconic Jack Daniel’s brand.

At the heart of the activation was our signature Split-20 container structure, transformed with fully customized branding and complemented by a custom illuminated sign that became a focal point both day and night. To elevate the guest journey from the very first interaction, our team also designed and fabricated a custom entrance arch, creating a strong visual presence and an inviting gateway into the activation space.

To unify the footprint and enhance the overall guest experience, we built a custom deck surrounding the structure, creating a seamless environment for festival-goers to gather, relax, and engage with the brand. Every element was carefully integrated to ensure a cohesive look and feel while maximizing both functionality and visual impact.

From concept to execution, this project showcased Loki Box Design’s ability to transform shipping containers into premium brand experiences. We are thrilled to have brought Jack Daniel’s vision to life at Roots Picnic and look forward to creating more memorable activations that connect brands with audiences in meaningful ways.