Bringing Sephora's
vision to Life at
Quebec's Top Festivals

June, 2023

HIGHLIGHTS

- Transparent pergola
- Three-dimensional backlit logo
- Immersive beauty hub


At Loki Box, we're all about turning shipping containers into groundbreaking experience  with exceptional quality and a keen eye for detail. We call it mobile architecture, and it's something we’re incredibly passionate about.

This year, we had an exciting opportunity to team up with Sephora, the global beauty product giant, for two of Quebec’s biggest festivals: the Mural Festival and the Quebec City Summer Music Festival (FEQ). Sephora wanted to create a unique, branded experience for their customers, allowing them to try out their latest product line with the help of professional makeup artists. And we were more than ready to take on the challenge!

For this activation, we used our sleek black "Split 20" model, which comes with a stunning transparent pergola. Picture this: at night, the whole setup glows beautifully thanks to some carefully designed lighting. It truly becomes the star of the show. To make it even more special, we crafted a three-dimensional backlit logo, giving Sephora's brand an extra pop of visibility.

But let’s talk about the experience itself. Sephora's kiosk wasn't just a place to get a makeover—it was an immersive beauty hub. Festival-goers could walk in, get personalized makeup advice, and try out new products in a space that felt both innovative and inviting. The transparent pergola added an open, airy feel, while the lighting created an enchanting atmosphere, especially when the sun went down.

The feedback? Absolutely fantastic. Visitors loved the unique setup and the chance to engage with Sephora’s products in such a stylish, hands-on way. For us at Loki Box, seeing the excitement and smiles on people's faces was the ultimate reward.

In the end, it was a huge success all around. We’re thrilled to have been a part of Sephora’s festival journey and can’t wait to create more unforgettable experiences with our mobile architecture.