Two Simultaneous Marketing Activations for National Bank

Oct, 2017

HIGHLIGHTS

- Rooftop VIP hosting in a lounge-like atmosphere
- Two separate concepts and configurations; simultaneous activation in two cities
- Open concept accommodates high public traffic
- VIP section for privacy and security
- 2 dedicated Loki staff for set-up at each location

With the BNC220 unit in Toronto and the BNC240 unit in Montreal, the crowd enjoyed a 360 degree brand experience at the 2017 Rogers Cup

It was another busy season in Canadian tennis for National Bank and Loki Box Design with two field activations in Montreal (AFP) and 1 in Toronto (WTA) this past August. The crowds were there in force to cheer on top-ranked Roger Federer who was making his first appearance in a major Canadian tournament since 2011. A record 216,000 tickets were sold, a never-before attained figure anywhere in the world for a week of tennis. To support National Bank’s commitment to the sport, Loki was tasked with the installation of two mobile units in 2016, a BNC220 unit for Toronto and a BNC240 unit for Montreal.

The units’ great strengths are the welcoming face they present to the public and the rich activation offering they allow: interactive games, star autograph sessions, live broadcasts, a photo booth, brain tennis and automatic teller service at the ready, plus swing sets for the kids. On the rooftop deck, the bank set up a VIP lounge with DJ and refreshment bar, all under the cool, protective covering of sunshades designed specifically for the occasion.