Circuit of the Americas Gets a Striking New Pop-Up Store

Instant brand dominance at the US Grand Prix with a fully branded container pop-up boutique

In the motorsports segment, Circuit of the America (COTA) has embraced mobility.  In October of 2017, the COTA merchandising machine went into high gear for the Formula 1 US Grand Prix event held at the Austin, Texas track. Part of COTA’s broader marketing strategy, Loki’s branded container pop-up boutique features a fully-modular interior that makes reconfiguring the space a breeze. With its clean design and plenty of space for staff to work and circulate, this new kind of store proved to be a winning formula for outdoor retail space as part of COTA’s overall event marketing strategy. With full mobile-store capability, virtually instantaneous deployment and high-visibility signage, the unit is Loki’s contribution to this world-class motorsports and entertainment destination.