Bell’s Creative Environment Gets Personalized for LAN ETS

March, 2017


- Bell creates a state-of-the-art customized gaming environment for gamers
- Biggest gaming event on North America’s East Coast
- Broadcast on the RDS website

With all the amenities in place, Bell creates a fully immersive marketing opportunity at this popular event

LAN ETS, put on by Quebec’s École de Technologie Supérieure, is the biggest gaming event on North America's east coast, with over 2000 gamers competing in several individual game tournaments for PC or console for their chance to win over $40,000 in prize money. For many years now, Bell has made LAN ETS a marquee experiential marketing event, where it connects with the gaming community and its members who represent a highly influential portion of the company’s high speed Internet target audience. Bell obtained the title sponsor rights to the event in 2017, which is broadcast on the RDS website. The 2018 edition took place in February and was one of ETS’s most successful gaming tournaments ever.

Every year Bell goes all out to make this an immersive event and product trial a success, supplying 10-gigabit connections so these hard-core gamers can experience the ultimate in play speed and quality. Bell also provided a Wi-Fi zone, emperor’s gaming chairs and a Bell VIP zone with the help of LokiBox Design.