Elevating BRP: A Bold Statement at the Salon de la Moto

At the heart of the Salon de la Moto, Loki Box Design collaborated with BRP to create a bold and impactful presence that truly stood out within the show floor. Using our UniBeem structure as the centerpiece, the activation was designed to elevate and highlight BRP’s vehicles in a way that naturally commanded attention and guided visitors toward the product experience.

The UniBeem acted as both a functional and visual anchor, framing the vehicles while adding height, structure, and a strong architectural identity to the space. Every detail was carefully considered to ensure the products remained at the forefront — from layout and sightlines to branding integration and overall flow. The result was a clean, powerful presentation that allowed BRP’s lineup to shine while reinforcing the strength of the brand environment.

A true wow factor within the moto show, the activation successfully combined design, strategy, and execution into one cohesive experience. Everything was aligned to put BRP products in the spotlight, supported by Loki’s signature approach to custom structures and immersive environments. A strong team, a clear vision, and once again — a result that delivered on every level.