Born to Stand Out: The Can-Am Desert Takeover

At the heart of the King of the Hammers, in the middle of the desert, Loki Box Design delivered an activation that immediately became the focal point of the entire site. Partnering with Can-Am, the setup featured two split-20 structures fully branded, strategically positioned to create a bold and unmissable presence in an otherwise vast and open landscape. From a distance, the installation naturally drew people in — becoming a true landmark amid the raw energy of the event.

At the core of the build, a custom beam supported a massive Can-Am logo, creating a powerful visual anchor that could be seen across the grounds. The scale and precision of the structure, combined with the strength of the branding, made the activation feel both monumental and intentional. Surrounding the main setup, complementary activations were integrated to extend the experience, encouraging visitors to stop, explore, and engage with the brand in multiple ways.

The result was exactly what we set out to achieve: a high-impact, fully immersive environment that stood out in a demanding and competitive setting. From concept to execution, every detail contributed to a cohesive and memorable experience. In the end, the activation didn’t just fit into KOH — it defined a space within it. Once again, Loki Box Design and Can-Am delivered something big.