NHL19 e-tournament sponsored by Bell

Bell teams up with Les Canadiens and Loki Box Design to create an immersive brand experience

When the Habs decided to put on their first official e-sports tournament ever at the Bell Centre, they called on Loki Box Design to make the gaming environment a Bell branded experience, reflecting the support of the event’s major sponsor. PlayStation and Montreal Esports were also at the event, where the very best NHL 19 players vied for $10,000 in prizes.

Loki Box Design drew on its experience with other premier e-sports events sponsored by Bell, providing custom furniture, complete signage and other on-site amenities. Big screens carried the tournament play action live for the crowds accompanied by genuine professional play-by-play commentary for a really cool touch. Loki Box Design also supplied Emperor’s chairs, charging stations and more.