Bell returns as
main FEQ sponsor
with high impact
installation

The Festival d'été de Québec is an 11-day music blow-out held every summer in Quebec City and in 2022 Bell returned as the title sponsor. The music festival attracts hundreds of thousands of attendees who come to see international stars and emerging artists from around the globe perform on 4 stages and have the absolute best party of the summer.  This year’s festival was headlined by perennial favourites Rage Against the Machine, Sum 41, Alexis on Fire and Alanis Morisette to name just a few of the many world-renowned acts taking to the Quebec City stages.  The Festival will enter its 55th edition 2023.

 

Bell wanted a no-holds-barred, multiple touch point brand assault on Festival audiences… and Loki delivered. 4 units flanked the Grande-Allée, the Festival’s main drag, for Bell’s main activation:

 

- 3 consecutive diagonal Split-20 units featuring

- Rouge 107.5 radio live broadcasts

- The Bell Grand Quiz game show booth

- Loki cubes featured a gaming activation

 

 

At a second location nearby, two additional Split-20s were twinned to create a venue driven by Wallrus social media wall technology, facilitating social media engagement. A large AR mural, also Wallrus- equipped, greeted festivalgoers at the des Plaines gate, making cueing-up time a little more fun. A whole array of Bell signage solidified the brand’s impact throughout the site. 

 

The Bell brand activation took place directly on Quebec City’s main thoroughfare, the Grande-Allée, where a steady stream of festival goers and tourists could be immersed into the Bell brand experience. The brand activation put Bell at the heart of the excitement, reaching thousands of people and the brand truly became an ambassador for summer fun!