Bringing the Ultimate
Jack Daniels Experience
to the Miami F1 Race

At Loki Box Design, we're all about creating unforgettable experiences, and our recent collaboration with Event Lab Creative and Jack Daniels at the Miami F1 race was no exception. We brought our A-game with the impressive BNC260 unit, and the result was nothing short of spectacular.

The BNC260 setup is one of our most versatile and eye-catching designs, featuring four containers two 40' and two 20’ connected with a bridge to create a massive 1,500 square-foot patio. The bottom units were fully open, allowing for a smooth and welcoming flow of guests throughout the space. This expansive and open design was perfect for the Miami heat, giving attendees a cool and comfortable spot to relax and enjoy the race.

In true Jack Daniels fashion, the activation focused on what they do best providing a premium bar experience. Guests could sample the entire Jack Daniels product line, from classic favorites to special offerings, all while soaking in the vibrant atmosphere of the Miami Grand Prix. The bar service was top-notch, ensuring that everyone stayed refreshed as they cheered on their favorite drivers.

We took things up a notch by including four barbershop chairs in one of the units, where professional barbers offered free grooming services to guests. It was a unique way for attendees to freshen up and get race-day ready, adding an unexpected yet appreciated element of luxury and fun to the experience.

To keep the excitement going, we also included live TV coverage of the race, allowing guests to follow all the action on the track without missing a beat. The combination of refreshing drinks, great company, free grooming, and live race coverage made this setup a popular spot throughout the event.

This collaboration was a huge success, and we're thrilled to have worked with Event Lab Creative and Jack Daniels to bring their vision to life. The BNC260 proved to be the perfect choice for creating an engaging and comfortable environment, and we're proud of the positive feedback we received from both Jack Daniels and the event attendees.