Loki Box Design
Partners with Paramount
for Epic F1 Events in Austin and Las Vegas

We recently had the awesome opportunity to partner with Paramount, the iconic entertainment powerhouse behind some of the world’s most iconic films and TV shows. This time, we teamed up to promote their new streaming service, Paramount +, at two of the biggest Formula 1 events of the year—Austin, Texas, and the very first F1 stop in Las Vegas, Nevada.

Austin, Texas: Bringing Formula 1 Dreams to Life

In Austin, we pulled out all the stops to create a show-stopping activation that put Paramount front and center. Using our BB40 and BB20 containers, we crafted an impressive 60' x 40' space where fans could immerse themselves in the world of Formula 1. The highlight? A life-sized replica of a 2023 F1 car that drew in crowds from all over the event. Fans didn’t just get to look—they got to interact. We set up a green wall photo studio where they could snap a photo of themselves in the driver’s seat, giving them a taste of the behind-the-scenes action of a real movie set.

But we didn’t stop there. Inside our BB40 unit, we designed furniture for two exciting games inspired by Paramount’s latest TV shows, adding another layer of fun and engagement. And, of course, there were plenty of cool giveaways that had everyone talking. The entire setup was all about giving fans a memorable experience, and the feedback was nothing short of amazing.

Las Vegas: VIP Lounge Meets NFL Spirit

When the F1 circuit made its debut in Las Vegas, we knew we had to create something special. This time, Paramount’s activation was located in the exclusive VIP area, so we focused on creating a premium experience with a football twist. We transformed our split 20 container into a stylish bar lounge, complete with a pavilion enclosure to give it that extra touch of class. Paramount wanted to celebrate their partnership with the NFL, so we went all in with football-themed decor and designed a custom U-shaped bar that fit perfectly within the space.

To make sure Paramount’s brand was front and center, we wrapped the entire unit in their visuals and added a giant 3D logo on the front. The result? A striking, high-impact setup that was impossible to miss. It was all about giving VIP guests a place to relax, enjoy a refreshing drink, and soak in the unique atmosphere.

From our first brainstorming sessions to the final deployment on site, the project was a smooth ride. We’re proud to have helped Paramount deliver an unforgettable experience for their fans, and we’re already looking forward to the next big event!