Scotia banks on sports event sponsorship

Oct, 2019


- Old-school professional hockey played outdoors
- Speedy pop-up unit design
- Entertaining video game great fit for event

Sponsors 2019 Heritage Classic hockey game in Regina

Scotia Bank wanted a fun, relevant sponsorship to connect with hockey fans and be associated with a time-honoured Canadian hockey tradition. So the bank enlisted Loki’s help for the NHL’s Heritage Classic outdoor hockey game held in Regina, played just outside Mosaic stadium with the Winnipeg Jets facing off against the Calgary flames.

The Loki solution: an LB8 pop-up marketing booth that appears compact when closed and opens up to an impressive size when fully deployed. The unit’s sides tilt up to form a protective canopy all around while its rooftop balcony was the perfect location for branded signage able to be seen from a long distance. Inside the custom-branded unit, Scotia Bank set up its interactive Spend. Invest. Save. game, a fast-paced action packed video game that hockey fans couldn’t keep their hands off.