Loki Box Design shines
at King of the Hammers
Event with Can-Am

Johnson Valley, CA - Loki Box Design recently made a significant impact at the King of the Hammers event, a renowned off-road race held in the rugged desert climate of Johnson Valley. Our client, BRP, through its Can-Am branch of off-road vehicles, aimed to maximize their visibility among the passionate and hardcore fans who traveled to this unique event.

The King of the Hammers, known for its challenging off-road vehicle racing, provided the perfect backdrop for Can-Am to connect with its dedicated audience. To achieve this, Can-Am partnered with Loki Box Design to create a distinctive and engaging presence at the event.

A Unique Experience for Can-Am Owners

Loki Box Design transformed four recycled shipping containers into a spectacular structure that served as the centerpiece of Can-Am's presence. The structure was composed of two split 20 containers that created an impressive visual impact, connected with a gigantic 3D Can-Am logo on the roof. Additionally, a smaller custom container was dedicated to the DJ booth, and a 20\'92 container below the DJ booth was used as a VIP lounge.

Can-Am owners' zone was a highlight, offering a range of amenities to enhance the experience for Can-Am vehicle owners. Daily fresh-brewed coffee, refreshing drinks, snacks, and even a personal masseur were available to help relieve muscles after a long day of racing

Engaging Activities and Entertainment

The DJ booth was active every day, pumping up the crowd with energetic music and drawing people to the Can-Am booth. Visitors could participate in free-to-play games, including the famous Plinko game, for a chance to win various prizes. Additionally, a print-on-demand t-shirt kiosk was set up inside our unit, allowing attendees to take home a King of the Hammers souvenir with a Can-Am touch and amazing design.

Seamless Execution in a Remote Location

The success of the event was evident from the seamless logistics to the final installation in the remote Johnson Valley area. The collaboration between Loki Box Design and Can-Am not only provided a memorable experience for attendees but also reinforced Can-Am's brand presence among a dedicated community of off-road enthusiasts.