LOKI Box Design - F1

Bell's mobile broadcast station deployed at the F1 Canadian Grand Prix in Montreal  

June, 2022

 

LOKI puts Bell in the driver’s seat at the Canadian Grand Prix

Bell is part of all of Canada’s biggest events and the Canadian Grand Prix may very well be the biggest of all. Canada’s biggest telcom turned to Loki to supply them with a unit that would house Bell’s RDS sports television network for live updates, race news and live interviews throughout Grand Prix weekend. In addition the custom-made studio carried the live feed from the race for fans off circuit.

The double Split-20 array was unique in how the two individual units, each with its one-of-a-kind diagonal hinge, faced each other creating a canopy overhead that was a full 16 feet in height and completely weather proof. The arrangement created a large amount of usable studio space and was architecturally arresting in and of itself. The glass façade made the RDS programs visually accessible to race fans using the wrap around deck while maintaining ideal conditions for live broadcasts.  Large, striking F1 car graphics adorned the unit which was topped with a 3D Bell logo visible at great distances, helping Bell’s activation become central to that portion of the race course complex.

Set up in a high traffic area and open to the public, the Loki unit included a giant LED screen that carried the live race action, custom wood deck where hosts could meet fans and sign autographs and a chill zone with custom benches and charging stations. A water fill-up station kept race fans hydrated in the summer heat.

Off to one side of the installation a custom dias was home to Gilles Villeneuve's vintage F1 Direct Film race car, a touching tribute to the man and Canadian racing legend for whom the Montreal race course is named.

LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1
LOKI Box Design - F1