2 experiential marketing concepts deploy in Las Vegas & Chicago

Nov, 2018

HIGHLIGHTS

- Total hotel, food & drink immersive environment
- High-quality container structure
- Wood accents inside and out
- Hotel-style furnishings
- Rooftop terrace

2 experiential marketing concepts deploy in Las Vegas & Chicago

The landmark Venetian Hotel in Las Vegas need to capture the essence of its offering and take it on the road for meeting industry trade shows. For the Chicago Gourmet Food & Wine show from September 27 to 29, Loki Box Design re-skinned a BNC220 unit made from 2 twenty-foot containers and furnished it with a hotel decor featuring a long bar inside where guests could sample the Venetian’s signature cocktails and fare. Ample seating indoors and on the covered rooftop terrace let guests linger and immerse themselves in the hotel’s sample offering, while the spacious and open concept main floor allowed for easy circulation.

IMEX America in Las Vegas is a worldwide exhibition for incentive travel, meetings and events held November 16 to 18. The Venetian opted for a base DST 40/20 unit combining four containers to yield 2 enclosed floors plus the open-air terrace on the second level. The structure was finished with an elegant facade with real wood siding, a sunny breakfast nook, a spacious rooftop terrace with sun-bleached wood floors and building wrap in the hotel’s distinctive blue, all designed and arranged to immerse visitors in the signature hotel vibe.

DEPLOYED BOX(ES) FOR THIS PROJECT