TORQUE BOX
'' Mobile showroom: If you can’t drive the customer to the engine, drive the engine to the customer ''
STAY AHEAD OF THE CURVE WITH MOBILE SHOWROOMS STRATEGY
The Internet, the great leveler of playing fields, has put the powering the hands of consumers. Though conventional showrooms are losing their relevance, steel, rubber and leather still mean something to car buyers, who are just as emotional about their prospective rides as ever. Test-driving a car, sitting in the driver’s seat, smelling that new-car smell and getting a feel for the controls all still influence the decisions buyers make.
« Mobile satellite showrooms that create buzz around your engines is a great way to be proactive. It’s adding mobility to a gradually-changing sector.”» — Pierre-Mathieu Roy
If your target doesn’t come out to see your vehicle, bring your vehicle to them. That’s in addition to having a brand- and model-targeted presence at regional shows and events: entry-level cars at rock concerts, family vehicles at sports events, luxury vehicles at boat shows and so on. With TorqueBox, you have the power to build sensory-rich, North America-wide tours that distill the essence of your brand.
TORQUEBOX IN ACTION
WE TAKE IT OUTSIDE ...AND INSIDE!
We're not scared of a little bad weather. Bring on the cold, rain, sun and sleet. Your EventBox can take it. And with a little bit of foresight, your EventBox can easily become your TradeshowBox.
WE TOUR, COAST TO COAST
We set it all up, tear it all down and move it to your next event, all across America.
WE WOW ANY CROWD
No matter the event, we pull out all the stops to make you stand out. Your TorqueBox will turn heads in industry trade shows, guerilla parking stunts, festivals of all kinds, in shopping centres, at fan club events, special showings and more. Whether sparking walk-by interest in a festival or shopping mall or presenting your latest model to eager engine enthusiasts, you’ll be right where they are, inviting them to see themselves behind the wheel.
SIMPLE PROCESS
OFF-THE-CHARTS VISIBILITY
We’ll discuss groundbreaking ideas together
We’ll design the perfect TorqueBox for your needs
Loki will build your Box in its workshop
We’ll set up quickly and easily, you'll be very impressed
We’ll support you on your tour
TECH-READY TORQUEBOX
THE SHOWROOM EXPERIENCE: TRANSFORMED AND ENHANCED
Today’s customers walk into a showroom knowing just as much if not more about a particular vehicle than the sales staff, courtesy of the Internet and its myriad dedicated automotive sites and blogs, fan sites, ratings sites and more. And with three quarters of Boomers and even more digital-native Millennials actively researching online prior to visiting a showroom, the sales model is changing. Stay ahead of the curve by taking your smart showroom on the road.
A TorqueBox can be equipped with integrated, model-specific virtual reality experiences that can demonstrate the vehicle’s options and upgrades (color, fabric or leather, sunroof, etc.). Interactive screens can refine the presentation even further in a comfortable, lounge-like atmosphere with all the appointments and amenities that make a customer feel special. And with Loki’s experience in brand activation, the box environment can embody the maker’s brand for even deeper customer engagement.
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