Bell at the Calgary Stampede

Bell got out its cowboy boots for the Calgary Stampede this summer! Attracting more than 1.2 million visitors, the 10-day western style event was a great way for Bell to reach out to existing and potential customers. Set up in a strategic location near one of the two main entrances, the Bell box offered festival-goers a chance to experience virtual reality, featuring a barrel race, of course!

The box went up in a flash, was opened in no time at 11:00 a.m. each day and closed up nice and tight at midnight, with the products safely inside. Five or so Bell agents were on hand at all times to better serve everyone who wandered over.

A seasoned traveller that has covered many miles, the box can be easily adapted to different events. It definitely fit right in at the Stampede with its cowboy hats, sheriff stars and wooden fences doubling as hitching posts. Mosey on up, cowboy!

With a Loki pop-up, it’s easy to be where the crowds gather and to directly reach your target clientele, when they’re in a festive mood, no less! A complete marketing experience you can take on the road.