Guinness World Records / Longest Marathon Watching TV

Bell Media once again delivered an original twist to the launch of one of its specialized channels, Crave TV. Six TV fanatics settled in for a Guinness World Record attempt, a marathon of 91 straight hours of TV. This unique event gave Loki box some great visibility.

This activation was held in downtown Toronto, at the Bell Media's headquarters on one of Toronto’s busiest streets. Our BB40 custom container was transformed into a glass house constructed and custom branded specially for the event, so even if bystanders were not part of the six chosen ones they could still immerse in the experience.

To help consolidate and to promote the Crave TV launch to the general public, one of Loki boxes BB10 was set-up next to the marathon booth. A True interactive experience for one and all!